That Didn’t Go as Planned


Imagine spending tens of thousands of dollars on a new Dodge truck and deciding, “Let’s shoot a badass beach ad!” Fast forward to that same truck sinking into the sand like a clunky metal sea creature.

All because no one bothered to check the tide schedule. Oof. Somewhere, a marketing director is pretending they’ve never seen this ad in their life. And a tide chart is quietly judging them.

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