Can you honestly say it’s not scary at all?

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Kudos to Sprite for a clever ad idea—an eye-catching setup using water instead of soda. But the real star is the “slightly suspicious guy” in the background.

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The way he’s staring intently behind the women gives off a vibe like he’s wandered in from a completely different genre of film. Even if it’s a joke… it’s kinda creepy. Goes to show, a single gaze can ruin a good ad.

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