The Illusion of Abundance in Produce Displays
Ever noticed how produce sections look like overflowing cornucopias of fruits and vegetables? That’s by design. Supermarkets intentionally overstock displays and “fluff” produce piles to make the selection appear fresher and more bountiful, triggering psychological cues to buy more.
In reality, the bottom layer may consist of older, bruised items hidden beneath pristine-looking ones. Employees are trained to rotate stock so older produce ends up on top. The abundance effect creates a sense of urgency—“grab it before it runs out”—even when the shelves are overflowing on purpose.
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