End Caps Filled with Junk You Don’t Need
End-of-aisle displays (called “end caps”) might seem like curated deals—but more often, they’re filled with high-margin products or overstock inventory. Brands even pay extra to have their items featured there, regardless of whether they’re actually discounted.
Consumers subconsciously associate end caps with value, leading them to grab items they hadn’t planned to buy. Next time you see a flashy stack of energy drinks or mystery-flavored chips at the aisle’s edge, remember: it’s not a sale. It’s a setup.
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