Coupons That Make You Spend More
Clipping coupons feels like saving—but most supermarket coupons are for processed, brand-name products you weren’t going to buy anyway. Studies show coupons often cause consumers to purchase more unnecessary items under the illusion of thriftiness.
The goal of coupons isn’t to help you save—it’s to make you switch brands or add extras to your cart. A $0.50 discount on a luxury snack you didn’t need still costs more than not buying it at all. Real savings start with a tight list, not flashy paper bait.
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