Supermarket Secrets: What Your Groceries Aren’t Telling You

Fake “Baked Daily” Claims in Bread Aisles

The sign says “baked fresh daily,” but most loaves come frozen from factories and are just finished off in-store ovens. That final heating step qualifies the bread as “freshly baked” under many supermarket policies—even if it was made weeks ago.

This tactic works because the scent of baking bread triggers comfort and hunger. Even frozen loaves smell good after a few minutes in the oven. Want real fresh bread? Ask when the dough was mixed—not just when it hit the heat.

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