Alcohol Placement That Promotes Pairings
Why is wine sometimes next to cheese, or beer near the chips? It’s not convenience—it’s cross-promotion. Supermarkets often place alcohol near high-margin “pairing” foods to encourage joint purchases, even if the items don’t normally belong together.
Strategic pairing sells the idea of a full experience: wine night with crackers, movie snacks with beer, or champagne with strawberries. It’s psychology meets retail planning, aimed at making your small treat into a themed (and costly) splurge.
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