Seasonal Displays That Push Panic Buying
Ever noticed how Valentine’s candy hits the shelves right after New Year’s, or Halloween snacks appear in August? These seasonal displays are set out early not to celebrate the season—but to create urgency and trigger impulse buying.
The idea is simple: make you fear you’ll miss out if you don’t grab that holiday-themed treat now. It’s called “false scarcity,” and it works shockingly well. Before you know it, you’re eating pumpkin spice cookies three months before fall actually begins.
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