Shrinkflation Disguised as a Good Deal
You think you’re getting a deal—but in reality, your favorite product quietly lost 10% of its contents. Shrinkflation is when manufacturers reduce package sizes without lowering the price, and it happens constantly in the grocery world. Smaller bags, fewer cookies, thinner rolls—all while prices stay the same.
From cereal to toilet paper, brands bank on the fact that consumers don’t read fine print. We tend to recognize packaging more than volume, so if the box looks familiar, we don’t notice the change. The result? You’re paying the same—or more—for less and less product.
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