19. The Face Slimming Mouthpiece
This rubber mouthpiece promised to tone your face and reduce double chins through “resistance training”—basically by flapping your jaw like a fish out of water. Backed by some crowdfunding and infomercial-level marketing, it gained popularity in parts of Asia and even made waves in Western online circles.
It looked utterly ridiculous in use—like the wearer was auditioning for a silent horror film. But the allure of DIY beauty hacks was strong enough for people to try it anyway. Its bizarre visuals made it go viral on TikTok and YouTube, helping it fund itself on attention alone.
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