21. The Avocado Toast Wallet
Someone thought millennials needed to carry their money in something as ironic as their spending habits—and so, the Avocado Toast Wallet was born. Designed to look like an Instagram-worthy brunch item, this zippered pouch mimicked toast, avocado slices, and even a drizzle of “sriracha.” Surprisingly, it gained enough support to become a real product.
Part joke, part fashion accessory, the wallet got traction through influencers and novelty gift markets. It mocked the very trend it represented, which made it feel clever and self-aware. Even if you didn’t like avocado toast, the sheer absurdity of pulling your credit card out of one was irresistible for many. It turned viral mockery into viral sales.
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