31. The Ostrich Pillow

The Ostrich Pillow looks like something between a giant donut and a wearable sleeping bag for your head. It covers your entire head and neck, with holes for breathing and a soft cocoon to block out the world. Marketed to nap-lovers and office workers, it became a surprising Kickstarter success.

Despite looking absolutely absurd, the Ostrich Pillow tapped into a universal desire: escaping from reality, even for a few minutes. Its weird design became part of its charm, and its meme potential helped it spread far and wide online. Functionally silly, it was proof that comfort can override aesthetics—if marketed creatively.

Advertisements

Advertisements