6. Free Tissues Handed Out on the Street

Woman handing out tissues
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Wander the streets of Japan’s major transit hubs and you’ll likely be handed a set of free tissues. Often adorned with a company’s logo and contact information, these thoughtful giveaways are both practical and promotional, ensuring you rarely run out of tissues while exploring the city.

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It’s a small but clever form of advertising that blends hospitality with marketing. Honestly—why can’t more companies abroad adopt such a useful, low-key, and appreciated approach to promotion?

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